Hi everyone! So I'm finally booking a trip to Seoul in a few months and I'm trying to figure out logistics. I know Gangnam and Apgujeong are like *the* places for aesthetic stuff, but I'm honestly not sure which area would be better to base myself in as a foreigner. Has anyone stayed in either neighborhood? I'm worried about finding good accommodations that aren't insanely overpriced, but also want to be close enough to clinics and skincare shops without spending my whole trip on the subway lol.

Also curious – are there other areas worth checking out besides the super famous ones? I feel like Seoul is huge and there might be cool neighborhoods I haven't heard of. I'm mostly interested in exploring different clinics, getting facials, and shopping for products while I'm there, so I want to pick a spot with good access to all that.

Would love to hear from other foreigners who've done this! How did you choose where to stay? And any tips on getting around once you're there? Thanks so much!