Hi everyone, I'm Jia! I'm heading to Seoul for a two-week business trip, and I finally have the chance to experience Korean beauty firsthand. I've been seeing all sorts of skincare product reviews and clinic experiences shared on Little Red Book, but now that I'm actually going, I'm a bit overwhelmed about where to start, haha.

My skin is sensitive and combination type, and I've been wanting to try some professional skincare treatments lately, like deep cleansing and hydration therapy. Has anyone been to Seoul for this kind of experience? I heard there are tons of clinics and beauty centers clustered in the Gangnam area, but I'm curious about the vibe there. As a first-timer, I'm a bit nervous about whether booking appointments will be complicated...

Also, I want to bring back some authentic Korean skincare products, but honestly I don't have much of a sense of the pricing. Does anyone have any skincare routines or must-try treatments you'd especially recommend? Or can someone share how to book clinic appointments conveniently? Thanks so much, everyone!