I'm looking for a good orthodontic clinic, but I'm not sure what criteria to use.

They all look great in the reviews, so will I really need to go for a consultation to get a feel for it?

Do you also look at the doctor's experience or the equipment used when choosing a good clinic?

I'm worried about the pain and the duration of treatment, so is there anything I absolutely must ask during the initial consultation?

What was the most important factor for everyone when looking for a good orthodontic clinic? Haha.