Hey everyone! So I'm finally planning my Seoul trip and I'm kind of overwhelmed by all the options. I know Gangnam is like *the* place for beauty treatments, but I'm curious what other areas people actually prefer? I've heard Apgujeong mentioned a lot too, but honestly I'm not sure what the difference is between them or if there are other neighborhoods I should know about.

I'm mainly interested in doing some aesthetic consultations and skincare treatments while I'm there, so I'm trying to figure out which area would be best to base myself in. Like, is it better to stay near where the clinics are, or does it not really matter? And does anyone have experience staying in different neighborhoods? I want somewhere that feels good to explore but also easy to get around.

Also — is it crazy expensive to stay in these areas, or are there decent options that won't completely drain my budget? Any recommendations from other foreigners who've done a beauty-focused trip would be so helpful! I'm still pretty new to planning this, so honestly any advice is welcome 💕